Drive Growth and Cut Costs for Long-Term Ecommerce Value

Reducing the total cost of ownership (TCO) for your e-commerce project is just one aspect of achieving success – the right technology must also drive growth. In this episode of the Unlocking Business Value series, discover how to evaluate the total value of your e-commerce project using the total value indicator (TVI). Learn to anticipate growth, assess the impact of technology on your business and implement methods to improve metrics such as AOV, contribution percentage, lifetime orders and CAC. Gain insights from real-world examples of incremental growth achieved by brands such as White Stuff.

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