Gartner Market Guide for B2B Profit Optimisation Software

The B2B profit optimisation software market, including price management and related services, grew by 15 per cent to $625 million in 2022, with continued growth expected. A new wave of rebate management solutions automates complex rebate programs, improving accuracy and efficiency. Rebates are effective for encouraging desired buying behaviour but are often hindered by complex processes.

Rebate management software aims to streamline these processes, benefiting both buyers and sellers and allowing organisations to focus on strategic activities. Gartner highlights the advantages of rebates, market growth, representative vendors and assessing price optimisation alignment. The potential market for rebate management software is substantial, meeting the needs of both vendors and buyers.

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