How real-time posts and messages helped O2 Germany increase store traffic by 171 per cent

O2 Germany was looking to engage its audience while keeping its online presence fresh. This became more urgent during the pandemic since O2’s clients were disoriented by constant changes in opening hours and temporary closings. O2’s priority was to continue being there for its clients, so correct management of social media channels became not only critical, but also an opportunity.

Facebook Posts and Messages allowed O2 to share important information with customers about closing times and available services, and reply directly to queries. With the keyword bar, O2 could identify the most frequently asked questions and use that information for collateral campaigns. This increased interactions with customers, and consequently sales opportunities and traffic into stores.

Results:

• + 1,300 campaigns launched
• + 283 per cent Facebook page impressions
• + 117 per cent Facebook page views
• + 172 per cent Checkins
• + 171 per cent Customers redirected to physical stores

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