How to fix your broken content process with AI

A successful content process requires smooth creation, distribution, adoption, measurement and refinement. However, most revenue teams struggle with disruptions in each of these stages. Marketers often get overwhelmed by one-off requests and lack time for strategy, while sales teams can’t easily find the content they need, hindering adoption and feedback. And customers – and revenue – suffer as a result.

If this sounds familiar, your content process may be broken – and AI can help fix it. This guide shows how you can improve content adoption, refine sales materials quickly and enable personalised client experiences with AI support. 

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