Retail. Not Dead, Just Different

The exponential growth of e-commerce, the pandemic and a global economic downturn has left physical retail fighting against extinction.

It’s not all doom and gloom though! 

Research commissioned by Purple shows that 60 per cent of consumers believe physical retail will never disappear, and that 72 per cent consider the in-store experience as the most important aspect of their buying journey. The human need for physical experience remains strong: we crave the sensory and mental stimulation of feel, touch, smell, and sight. 

In this independent research report, we highlight the challenges and the once in a lifetime opportunity that unified commerce and smart technologies present to retailers.

click here to download full report