Shining a light on your marketing’s true worth

Every marketer knows how important it is to prove their efforts are driving deals, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data and wasted efforts persist, marketers can’t measure, prove or increase their impact on revenue at a time when demonstrating marketing value is critical.

Using analyst and expert data, this guide to marketing impact and content attribution explains how content is used by B2B buyers, the most common types of content they consume, how to calculate opportunity pipeline measurement, how to improve content adoption by sales reps and customers, and more.

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