Accessibility might not always be the first thing you consider when it comes to your online presence. In an attempt to get their content online, many organization have scanned and uploaded their print based forms onto their website so customers would be able to print them. This is not accessible and is not only hurting your customer experience but is opening you up to liabilities.
Here are just a few reasons why you should consider crafting more accessible online content, from digital forms to your entire online presence:
Legal compliance: Many countries require websites to be accessible to individuals with disabilities, with non-compliance risking legal issues.
Inclusive customer experience: Accessible content allows all customers to engage, enhancing inclusivity and overall satisfaction.
Market reach: People with disabilities represent a significant market, and accessibility can boost audience and sales.
Reputation and brand image: Emphasising accessibility demonstrates commitment to diversity and social responsibility, improving brand reputation.
SEO benefits: Accessible sites tend to perform better in search engines, increasing visibility and traffic.
Explore how 4Point can assist with your accessibility needs today
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