The Rise of Local Marketing in Retail 2022

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This year’s edition of Localistico’s annual whitepaper provides analysis of the new face of local marketing in a post-pandemic world, and uncovers the main obstacles faced by both retailers and consumers in 2021. Within the report, you’ll discover new shopping journeys, learn to react to increasingly dynamic demand and discover how to unlock trends using your own data. In addition, we provide actionable insights that show you how to realise new heights of cohesion within your teams and break through siloes between departments.

We surveyed more than 1,000 retailers and consumers to put their alignment to the test between what consumers actually want and what retailers are offering them.