Digital transformation remains a crucial enabler – a means to achieving wider organisational growth, retention and customer service goals more quickly and sustainably. Yet, heightened by the Covid-19 pandemic, it also brings changes that can run deep within organisations – impacting everything from operating models to company culture and recruitment.
When employees fail to connect the reasons for change with the ‘bigger picture’ of their organisation’s aims or struggle to understand their role within the future of their organisation, it heightens the risk of resistance and disengagement. The story you tell as an organisation – driven by a shared vision of a digitally empowered future – can galvanise your people and their talents, turning uncertainty into opportunity. Download this ebook from The Storytellers, which explains how leaders can use storytelling to help ensure their organisation’s digital transformation journey is sustainable for the long term.