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Promotion Monitoring: what you’ve always been missing

Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign. By reading the document you will learn:

  • Why top CPGs monitor their promo compliance and which KPIs they use to get a comprehensive view of the conditions in stores
  • Which methods, data and tools they use to track their KPIs and what they do with the intelligence they gain
  • How a matrix of factors can put pressure on promotion compliance monitoring, including differences across channels and seasons
  • How the pandemic has impacted promotions and what we can expect in the future

Register now for access​

Fill in the form below to gain access to these essential resources. By completing this form, you agree that we will share your details with BeMyEye for marketing purposes.

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