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Protecting your brand legally can help companies thrive – knowing what type of intellectual property rights a company should have can help protect firms in the marketplace.
On a recent visit to Soweto, the large and vibrant township adjacent to Johannesburg, we saw some successful Western brands that had been somewhat “Africanised”.
A report released by the European Commission actions to enforce intellectual property rights (IPR) shows authorities in the EU detained almost 36 million items suspected of violating IPR in 2013.
It is impossible to put a figure on the amount of money a business could lose due to counterfeiting, experts claim.
It might look like a good, cheap deal on a product – but it may not be the real deal. If so, what at first looks like a bargain could seriously hurt you – and not just financially.
Brands are always vying to be loved by the masses. Whether they’re held in high regard or considered cool and cutting edge, staying at the top is competitive business.
Transforming a company can be a bit like falling in love. William Kendall, the entrepreneur who helped revitalise both the organic chocolate firm Green & Black’s and New Covent Garden Soup Company, has a philosophy – if he can fall in love with a product, then it is likely his customers will as well.
An ailing brand can be protected through turnaround skills, says Christine Elliot, chief executive at the Institute for Turnaround (IFT).
The European Association of Certified Turnaround Professionals (EACTP) is developing the first Europe-wide accreditation programme for all turnaround professionals.
Optimism among small manufacturers could lead to the creation of tens of thousands of new jobs, according to a supply chain report.