Aurélien Roessner: a new face for SaaS e-commerce in France

E-commerce platform BigCommerce has been building a strong presence in the French market since 2021. In December 2023, the company streamlined its operations to enable greater agility and long-term success. This strategic move has enabled BigCommerce to continue investing in the French market, which is brimming with demand for innovative e-commerce solutions.

To fuel the growth ambitions of the brand and its partners, Aurélien Roessner joins the EMEA team to bring his extensive experience of BigCommerce APAC. Based in London since March, Aurélien now oversees both partnerships and business development for BigCommerce in France.

The importance of BigCommerce in the French e-commerce landscape

BigCommerce, in short, is an open and composable platform that offers the best of SaaS and the flexibility of APIs to help brands connect with customers around the world.

The aim of such a solution is to offer innovative shopping experiences and to provide B2B and B2C brands with the integrations and tools they need to personalise and market faster, often at a reduced total cost of ownership.

BigCommerce’s partner-centric approach gives its customers the freedom to choose the best combination of e-commerce solutions for their specific needs in terms of payments, shipping and fulfilment, point of sale, order management, marketing, omnichannel and much more.

For Aurélien, this is a unique solution. “In today’s world, it is crucial to be able to adapt quickly to customer demands and market changes,” he explains. “BigCommerce offers this flexibility and the ability to do more with less, making it an ideal platform for both retail and B2B merchants.”

An ideal experience to strengthen BigCommerce’s local position

Trained in general management, Aurélien fell into the world of e-commerce 13 years ago, when he moved to Australia with his family. Initially in an agency, then in a start-up, he worked around e-commerce platforms for years, becoming familiar with the modus operandi of these structures within companies offering marketing or fulfilment solutions. The experience proved to be ideal when Aurélien joined BigCommerce in 2020.

At the time, Aurélien oversaw relations between agencies and BigCommerce for Asia-Pacific, from Australia, where he helped to develop strategic partnerships for almost four years. Coming from a family of entrepreneurs, he inherited their spirit and, in parallel, launched his own e-commerce store on the platform to resell French books on the Australian market.

Agencies, partnerships, sales, entrepreneurship: Aurélien has a wealth of experience, to which he adds the advantage of his bilingualism and international experience.

“BigCommerce is a technology and a company that I believe in, and my experience abroad has shown me that the challenges, risks and opportunities of the global market are shared, especially in Western economies,” adds Aurélien. “While there are local specificities, macroeconomic trends and needs remain similar, it is this global perspective that I am ready to transpose and leverage to support the growth of the French market.”

A partner for the growth of e-commerce in France

BigCommerce’s proposition is clear: it is above all a tool and a growth partner for agencies and merchants.

“The goal of any agency is to grow,” explains Aurélien. “BigCommerce has proven in many markets that it can be an enabler of growth for agencies, helping them find new customers and open up to new sectors such as B2B by offering them capabilities adapted to such a particular sector.”

The advantage of BigCommerce more generally is that it enables merchants to modernise their commercial approach by offering greater flexibility that monolithic solutions can no longer support effectively and affordably.

As Aurélien explains: “In the current economy, retailers – whether B2C or B2B – need to be responsive to market demands, and can’t afford to wait months to develop a new feature. They need future-proof tools that will deliver higher sales, as well as savings on the development and maintenance of their ecommerce site. BigCommerce is developing today to offer merchants the composability that enables them to do this without incurring higher costs, slowing down their roadmap or penalising their conversion rate and revenue in general.”

To support these needs for modernisation and performance, BigCommerce launched The Next Big Thing in April 2024, which includes over 100 software updates and partner integrations. The aim is to stimulate digital innovation and improve the performance and productivity of the e-commerce ecosystem worldwide by making composable architecture more accessible with Catalyst, revolutionising B2B e-commerce with B2B Edition, redefining the omnichannel experience with Feedonomics and harnessing AI responsibly.

Contact Aurélien Roessner to learn more about BigCommerce’s new capabilities and partnership opportunities in France.