Five challenges facing marketers in 2024, and how to overcome them

Marketing professionals face significant challenges in 2024, from budget constraints to the need for data-driven personalisation, while adhering to regulations.

In the face of these hurdles, taking a strategic approach is essential. Economic uncertainty is driving consumers to be more discerning, which means it’s crucial for brands to stand out. They need to do more with less, capture attention in a crowded market, and leverage emerging technologies and foster customer loyalty. Personalisation, data transparency and creating a sense of community are vital for building long-term customer relationships and efficient use of resources.

It’s a tough environment. But solutions such as Marigold’s data acquisition tools and omnichannel platforms can help marketers effectively target and engage their customers and beat the odds. Read this white paper to discover how Marigold has already helped some big worldwide brands overcome their marketing challenges ­­– and how it could do the same for you in 2024.

DOWNLOAD THE WHITE PAPER HERE