Marketing professionals face significant challenges in 2024, from budget constraints to the need for data-driven personalisation, while adhering to regulations
Retail has rarely been more demanding or competitive, with today’s challenges forcing organisations to reimagine their business and locate value and efficiencies across the entire operational chain
The exponential growth of e-commerce, the pandemic and a global economic downturn has left physical retail fighting against extinction. It’s not all doom and gloom though!
Retailers and suppliers often face roadblocks, including poor data quality, latency in the data pipeline process and cumbersome data sharing. Snowflake’s cloud data platform can help companies overcome these obstacles by delivering performance, flexibility, speed and security.
Retail pioneers are adopting the cloud to maximise their data. In doing so, they are personalising customer experiences, optimising fulfilment and inventory management and making smarter, data-driven merchandising decisions.
We surveyed more than 1,000 retailers and consumers to put their alignment to the test between what consumers actually want and what retailers are offering them.
Download the eBook to learn more about each stage – along with the best practices, tools and techniques used by successful brands to win sales and beat the competition.
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