Five Steps towards the Right Email Marketing Technology for Retail

Selecting the right marketing technology is critical for brands that want to build genuine relationships, foster loyalty and ultimately drive sales.

This e-book serves as a comprehensive guide for retailers looking for the best marketing platform for their needs.

This guide will help you to:

• Educate yourself on the best practices and use-cases for leveraging email marketing technology as a retailer
• Lay out the framework for your email marketing strategy and understand how technology can support your objectives
• Define the functional, operational and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy 
• Select a vendor that understands the ins and outs of retail email marketing

download the e-book here